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Clem Newcamp

White Brick Homes: Trendy or Durability Disaster?


A sweeping trend across the U.S. right now is painted brick veneer. Many homeowners are choosing to paint their red or yellow brick homes white in an effort to “modernize” them. It has even gone as far as multiple real estate websites recommending that homeowners do this to boost curb appeal. What’s missing in this ‘trend,’ however, is the warning of why this can be a bad idea.


Painting brick traps moisture which can lead to deterioration and reduced longevity of the brick. Many people do not realize that brick is porous. With tiny holes that allow moisture to move through it, painting the front surface of it has the potential to trap moisture, which can cause mold and mildew growth. Additionally, when this trapped moisture freezes or expands, issues with the outer layer of brick flaking or cracking can be almost guaranteed. Over time, the brick can also dry out and start to break down quicker than most people realize. Efflorescence can also appear and leach through the paint.


Then there’s the issue of maintenance. Once the home is painted, it requires regular attention to keep it clean, and to touch up areas every few years as the paint dries out and issues appear. It can also be very difficult to change later. If the homeowner decides that they want a different look, removing paint from brick is a very laborious and expensive process.


There are ways to change the color of a brick house. Some preferred methods that pose less risk include German smear, limewash, and staining. But at a bare minimum, if it is going to be painted, at least follow these important steps:

-          Clean the surface thoroughly

-          Let the brick dry out completely

-          Apply a primer designed for masonry surfaces that allow it to breathe

-          Use a high-quality paint that is breathable and formulated for brick.


Always remember to consult a professional. For more information check out Gobrick.com… the industry guide for all things brick!

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