top of page
Why Do You Ask?
Asking questions is the lifeblood of innovation.
We don’t crave the answers, we crave the questions. Eventually, the questions and
resulting intelligence leads to new ideas, new products, and new technologies.
We must be willing to ask questions that we may never uncover the answers to.
We must be inquisitive enough to uncover the questions, and brave enough to seek the answers.


Anthony Grisolia
7 days ago2 min read
Can We Build Homes Faster?
The demand for faster, more efficient home construction continues to increase. How can the homebuilding industry address these demands...


Anthony Grisolia
Nov 6, 20242 min read
Red or Blue... Does It Really Matter?
With every new administration in the White House, there are shifts in federal policy that can significantly impact the homebuilding...


Mark Tilley
Sep 24, 20243 min read
Should We Proactively Prepare for Change?
For America's biggest builders, this is a tough question. In good times, when your divisions are selling every home they produce, and...


John Koenig
Sep 12, 20242 min read
Who Moved My Cheese?
Have you ever read the book Who Moved My Cheese? by Spencer Johnson? It describes four reactions to change in one’s work and life,...


Yifei Peng
Aug 14, 20242 min read
Are 3D-Printed Homes for Real?
It feels like a ‘make-believe’ world, but according to the numbers, it is not. In 2022, the 3D printing construction market size was...


Anthony Grisolia
Jul 31, 20241 min read
Can Wood Foundations Check All the Boxes?
Residential wood foundations are a game-changer compared to typical concrete ones, especially when it comes to being eco-friendly,...


Glenn Cottrell
Jul 11, 20242 min read
How Much Money Does 'Quality' Earn?
Quality can be hard to define. Yet, you don’t have to be Sherlock Holmes to find examples of how a commitment to delivering quality homes pa


Brian Wolfgang
May 31, 20242 min read
How Does Code Compliance Affect Innovation?
The development and commercialization of new products and systems in homebuilding is critical to the advancement of the industry....


Ari Rapport
May 31, 20242 min read
Carbon-Free Homes?
Carbon, carbon, carbon. Carbon is in the physical structure of every living (or formerly living) thing in this world, including our...


Anthony Grisolia
Apr 26, 20241 min read
Are You Brave Enough?
In the world of homebuilding, innovation is like a light showing the way forward, but it's also a rough sea full of challenges. To make...


John Koenig
Apr 4, 20242 min read
Hey Mr. Building Inspector, Why Won’t You Wear a Hard Hat on My Jobsite?
As a Building Performance Specialist, my fundamental duty is to walk active residential construction sites with builders while evaluating...


Glenn Cottrell
Mar 18, 20242 min read
Change is Hard... Or is it?
It’s cliché to say change is hard… but for many of us, it is. And the more people involved, the harder the change. The following 3 steps...


Jenny Simon
Mar 15, 20242 min read
Is Rework the Only Option?
“My trades just aren’t building homes the way that I want them to. Help!” A process that results in consistent, well-built homes...
bottom of page